Many businesses decide between selling on a marketplace and developing their own website when deciding where to sell items online. While each option has its own set of advantages and drawbacks, we feel that businesses that are truly committed to ecommerce should have their own website.
Of course, marketplaces (like as Amazon, Etsy, eBay, and Walmart Marketplace) can be useful sales channels for a lot of businesses. There are certain restrictions to consider. According to BigCommerce’s History of Ecommerce, customers will soon expect to be able to “research, browse, shop, and buy seamlessly across devices and platforms (like a standalone web store, an Amazon presence)”—a marketplace alone is insufficient.
1. Ecommerce websites are necessary to build customer loyalty and trust.
Customers need to be able to find your business online, and they need to be able to trust that you’re a legitimate company. An ecommerce website helps you build that trust by giving you a platform to showcase your products and your brand in the best possible light. It also allows you to control the customer experience from start to finish, which is important for establishing a strong relationship with your customers.
2. Ecommerce websites are essential for building a brand identity.
Your ecommerce website is one of the most important tools you have for building a strong brand identity. This is because it’s often the first point of contact between your business and your potential customers. Your website should be designed to reflect your brand’s unique voice and values, and it should be easy for customers to navigate and use.
3. Ecommerce websites give you the ability to reach a global market.
With an ecommerce website, you can sell to customers anywhere in the world. This is especially important for businesses that are looking to expand their reach and tap into new markets. By selling online, you can open up your business to a whole new group of potential customers who may not have had access to your products or services before.
4. Ecommerce websites allow you to sell 24/7.
One of the biggest advantages of selling online is that your store is open 24 hours a day, 7 days a week. This means that you can make dress sales around the clock without having to staff your store 24/7. Customers can browse and purchase items on their own time, and you don’t have to worry about missed sales or lost opportunity costs.
5. Ecommerce websites give you the ability to track data and analytics.
When you sell online, you have access to a wealth of data and analytics about your customers and your sales. This information can be extremely valuable for understanding your customers’ needs and preferences, and it can help you make better-informed decisions about your business as a whole.
6. Ecommerce websites allow you to automate your business processes.
Selling online also gives you the ability to automate many of your business processes, from inventory management to order fulfillment. This can save you a lot of time and effort in the long run, and it can help you keep your costs low.
7. Ecommerce websites give you the ability to scale your business.
Finally, selling online gives you the ability to scale your business more easily than if you were selling through brick-and-mortar stores. With an ecommerce website, you can add new products and services quickly and easily, and you can reach a larger number of customers with minimal additional investment.
In short, ecommerce websites are essential for businesses that want to be successful in the modern marketplace. If you’re not already selling online, now is the time to start.